Made to Stick (2007) share
Authors:
Heath, Heath
Binding:
Hardcover
Genres:
Nonfiction. Business & Investing, Psychology, Reference
Series:
Details:
291 Pages
Synopsis:
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. 100,000 first printing.
